In the fall of 2015, Fabletics expanded to brick and mortar retail with its first store in Bridgewater, New Jersey. In January 2022, Fabletics announced that Kate Hudson would be transitioning from principal face of the brand to an advisory role. Fabletics was named to Newsweek’s Best Customer Service List of 2022. The company expanded into loungewear in 2021 and has since launched a velour capsule with actress Vanessa Hudgens. Fabletics VIP members can access the app as part of the program, but nonmembers must pay $14.95 per month.
In March 2021, Fabletics released its Fabletics Fit app, which has hundreds of on-demand workouts, meditations and other content. In April 2020, Fabletics expanded to menswear, signing Kevin Hart as an investor and the face of the new brand. In 2020, Fabletics announced that it had surpassed $500 million in annual revenue and has more than 2 million VIP members. In September 2017, Fabletics announced its first line of official footwear including slip-ons, lifestyle sneakers, and workout shoes. The company added collections for dresses and swimwear in the spring of 2017.
At its locations, Fabletics stocks apparel based on analytics of its online trends. In 2015, under the umbrella of fashion incubator TechStyle Fashion Group, Fabletics was its fastest-growing label. Fabletics launched in 2013, and was co-founded by Adam Goldenberg, Don Ressler, and Kate Hudson.
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